All the data you can eat
Book learnin'

Going back to basics

Adam Oxford
Adam Oxford

If you thought reading a text only newsletter about data-driven storytelling and other interesting stuff was retro, you haven’t seen Market Cafe Mag. It’s a print-only compendium of dataviz examples and insights around visualisations on issue-themed subjects which — as if the name wasn’t deliberately obtuse enough — is produced using just two colours. Take that, fancy interactives, and see how elegant and impactful true simplicity is. If you can get hold of a copy. Which you probably can’t. So read this excellent interview with the self-funded publishers instead.

And we think the magazine is something different. It is a consumable product, which is different from than the ones you create online. It leaves a very tangible trace from its content, to the design, and the look and feel. Some people love the idea that it’s a collectible. Some people just want to consume the content and then move on to the next thing. So there’s definitely that kind of excitement of not knowing what the readers will make of this. Not everyone will have the same reaction. And it works great without wi-fi!

Adam Oxford
  • Adam Oxford is a freelance journalist, media consultant and civic tech enthusiast. He also works closely with startups developing solutions to access to justice problems.

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