All the data you can eat
Don't MissMy Corona

As it spread it led

Adam Oxford
Adam Oxford

While millions around the world fear for their livelihoods in the wake of the coronavirus clampdowns, Niemen has confirmed what every one with a passing familiarity with the media knows… bad news can be good for business.

Just as we saw with the Trump Bump, certain online news audiences in the US have increased by 33 and 98% as people turn to the press for an explanation of what the actual… is going on. All that traffic is nice – and we’re fairly sure the same thing is happening in SA – but will it convert into a cash lifeline for our struggling journos if people can no longer afford to subscribe or advertise?

Adam Oxford
  • Adam Oxford is a freelance journalist, media consultant and civic tech enthusiast. He also works closely with startups developing solutions to access to justice problems.

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