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Less than half of the New York Times’ front page is news

Jason Norwood-Young
Jason Norwood-Young
2021-03-26

Tom Cleveland, who’s interests clearly overlap a little with my own (data + news), has been quietly scraping the New York Times to answer two questions (so far — it’s an ongoing project): How does the New York Times A/B test its headlines? And how much stuff on the NYT’s front page is actually news?

Cleveland clearly doesn’t come from a news background, which often makes his observations even more valuable, and he’s a great writer. I don’t know if he’s looking to leave his job at Stripe as a software engineer, but if he is, NYT could do worse than hiring him as a deep-data-diver. If you’re not into his superb prose, just skip to the data here.

NYT’s headlines can evolve over time
Jason Norwood-Young
  • Journalist, developer, community builder, newsletter creator and international man of mystery.

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